Case Study:

Dr. John G. Kennedy, MD

Dr. Kennedy is a world renowned orthopedic foot and ankle surgeon, but over the last 5 years he began to wonder why he was seeing a decline in patients and revenues. Within in the industry, he’d never been more popular, but when it came time for a potential patient to schedule a surgery, he was nowhere to be found….literally. Dr. Kennedy’s online presence was missing. He had a website, but it was more than 10 years old. Most browsers wouldn’t load it properly. He wasn’t doing any advertising, he had a neglected Facebook page with a low star rating, a poor rating on google based on 4 reviews, and a less than stellar listing on HealthGrades.com.


web design

Photography

Videography

Pay-Per-Click

SEO

From Stodgy to Sporty

Dr. Kennedy’s office wanted to promote the effectiveness of their cutting edge therapies and surgical methods to more than just your grandmother who sprained her ankle.

Along with setting up an overall advertising strategy, we also started pushing for more athletes to come under Dr. Kennedy’s care.

We started with a completely new website, branding, copywriting, and custom content that drove the design of the site.

 
 

Parting with Status Quo

The biggest challenge was pushing past “This is the way we’ve always done it.”

By easing Dr. Kennedy into a bigger web presence and advertising budget, we were able to show him that it’s worth the outlay of time and money.

Not only has Dr. Kennedy continued his partnership, but we’ve doubled his monthly budget for pay-per-click advertising to be in line with industry norms.

From Stodgy to Sporty

Dr. Kennedy’s office wanted to promote the effectiveness of their cutting edge therapies and surgical methods to more than just your grandmother who sprained her ankle.

Along with setting up an overall advertising strategy, we also started pushing for more athletes to come under Dr. Kennedy’s care.

We started with a completely new website, branding, copywriting, and custom content that drove the design of the site.

 

Parting with Status Quo

The biggest challenge was pushing past “This is the way we’ve always done it.”

By easing Dr. Kennedy into a bigger web presence and advertising budget, we were able to show him that it’s worth the outlay of time and money.

Not only has Dr. Kennedy continued his partnership, but we’ve doubled his monthly budget for pay-per-click advertising to be in line with industry norms.

Client Encouragement

Facebook: 3 Reviews
Google: 4 Reviews
HealthGrades: 30 Reviews.

Because of the lack of web presence, there were also very few reviews for potential patients to rely upon. We started emailing clients and prospects with links to all the review sites and encouraged them to follow and review Dr. Kennedy.

The response was overwhelming.

 

The Results:

Dr. John G. Kennedy, MD

A revived practice with a fresh influx of leads. More sports-related injuries are walking through the door, and Dr. Kennedy is seeing his customer demand finally match his industry demand.

Facebook Reviews:
From 3 to 66 with a 5-Star Avg.


Google Reviews:
From 4 to 23 with a 4.5-Star Avg.


HealthGrades Reviews:
From 30 to 117 with a 4.7-Star Avg.


423% Increase in organic web traffic since launching the new site in March 2017