Case Study:

modcup coffee co.

Modcup believes coffee should be served fresh. That means serving coffee within 18 days of its roast date, but it also means serving that coffee with a major dose of freshness. With inspiration from the 1960’s mod movement to iconic pop culture and music, I helped modcup go from slinging drinks on the street from a food cart to owning 2 cafes, a roastery, and a vintage 1969 Citreon H-Van mobile cafe.


web design

product design

graphic design

digital strategy

Photography

Coffee turned up to 11

“You’re on ten here, all the way up, all the way up, all the way up, you’re on ten on your guitar. Where can you go from there? Where?”

“I don’t know.”

“Nowhere. Exactly. What we do is, if we need that extra push over the cliff, you know what we do?”

“Put it up to eleven.”

“Eleven. Exactly. One louder.”

-This is Spinal Tap

 
 

Idea Wrangling

With any new business, the brainstorming is fast and fierce, but we needed to get the basics covered. We started social media accounts, a website, e-commerce, and a signature hashtag:
#drinkmoderncoffee

By keeping the ideas in check, we’ve watched modcup grow year over year from day one, while consistently being rated as the best coffee roaster in the State of NJ by industry publications and customer voting.

Coffee turned
up to 11

“You’re on ten here, all the way up, all the way up, all the way up, you’re on ten on your guitar. Where can you go from there? Where?”

“I don’t know.”

“Nowhere. Exactly. What we do is, if we need that extra push over the cliff, you know what we do?”

“Put it up to eleven.”

“Eleven. Exactly. One louder.”

-This is Spinal Tap

IDEA Wrangling

With any new business, the brainstorming is fast and fierce, but we needed to get the basics covered. We started social media accounts, a website, e-commerce, and a signature hashtag:
#drinkmoderncoffee

By keeping the ideas in check, we’ve watched modcup grow year over year from day one, while consistently being rated as the best coffee roaster in the State of NJ by industry publications and customer voting.

Music & Mod

A sampling of products and designs that have helped infuse pop culture into the modcup coffee co. brand.

 

Keeping it Clean

We’re on Gen2 for modcup.com. We kept the design clean and simple. We paired down an overly ambitious top menu from the first design to help customers find their perfect coffee. Users can go through a guided coffee profile or just get to the shop with one click.

Behind the scenes I implemented a streamlined shipping solution so the modcup branding goes from online to the customers’ front door.

Music & Mod

A sampling of products and designs that have helped infuse pop culture into the modcup coffee co. brand.

Keeping it Clean

We’re on Gen2 for modcup.com. We kept the design clean and simple. We paired down an overly ambitious top menu from the first design to help customers find their perfect coffee. Users can go through a guided coffee profile or just get to the shop with one click.

Behind the scenes I implemented a streamlined shipping solution so the modcup branding goes from online to the customers’ front door.

The Results:

modcup coffee co.

Regular customers, new customers both online and in-store, online subscriptions, and lots of free press. Modcup coffee has created a cult following in Jersey City and Hoboken, NJ. Their free-wheeling style makes for a challenging branding strategy, but also keeps them from being too cornered into one look or feel. Their customers have responded by voting them the best coffee roaster in NJ.

While the numbers are not all here, the results are obvious. Modcup has gone from a pipe dream to a thriving business with 15 employees, 3 locations, and thousands of loyal and satisfied customers both online and in-store.

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